Bluetooth-Driven Information Kiosk Business Opportunity DDATR Assessment on Southwest Chinese Market
China, today, is one of the fastest developing countries in the world. Huge market is affecting the whole world economy. Southwest of China plays a leading role of the western development strategy since 1995. Countless businesses have bloomed during this period. Bluetooth enabled information kiosk solution is a low-cost, aesthetically-designed wall-mounted solution which would largely offer product information. At the same time, it could be used as an advertising medium, and the Bluetooth medium affords the ability to engage consumers in consensual advertising. For example, on entering a store, a customer doesn’t have to go for any Customer Service Personnel. Instead, he/she would go for information kiosk to search different information, such as product price, locations, product introductions, discounts…. Meanwhile, they could use their cell phone with Bluetooth function to download any data they want, like weather report, goods information, transportation information, events information, etc. from Kiosk. This kiosk could help easy customers’ shopping experience and increase their purchasing satisfaction.